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Portfolio
Catawork Branding and Marketing
As the first in-house designer at this B2B telecom startup in Boulder, CO, I built the company’s visual identity from the ground up creating a cohesive brand system that defined how Cataworx showed up across digital, print, and events. My designs shaped the look and feel of the brand, from pitch decks to product visuals, and were showcased at the MEF17 Telecom Conference with 200+ companies and 1,000+ attendees. Alongside branding, I also managed cross-functional marketing campaigns and event initiatives to increase industry visibility and recognition.
One Love Kite School and Safari
At One Love Kite School, a kitesurfing and adventure company based in Zanzibar, I created high-performing social content that turned views into bookings. Using a mix of short-form video strategy, storytelling, and local collaboration, my content directly brought in around 20 new customers and generated over $3,000 in revenue.
The goal was simple, capture the energy, freedom, and community of kitesurfing and translate it into content that made people want to book the next flight to Zanzibar.
Services Offered: Content Creation
Mafia Island Adventures
I partnered with Mafia Island Adventures during their early launch phase, helping shape their brand identity and marketing foundation. I developed a social strategy tailored to the island’s eco tourism audience and created photo and video content to promote their tours both for their channels and my own.
Alan Wang Branding
Alan Wang Realty — Brand Identity Development
Built out a complete brand kit that is still in use today, including logo guidelines, typography, color palette, and visual assets. Designed and produced real estate signage for open houses, branded email signatures, and business cards to ensure a cohesive and professional brand presence across all touchpoints.
Heaven Bar and Karaoke Box
In a small ski town in Japan, I helped Heaven Bar boost its visibility through creative storytelling and event promotion. From crafting social content to organizing themed nights, we built a local buzz that turned their bar into one of the go-to après-ski spots in town.
Services Offered: Social Media Consulting and Content Creation
Kutchire Lodge - Social Media Management, Content Creation, Community Management
At Kutchire Lodge, an eco safari lodge in Malawi, I led a full scale social media strategy focused on growing awareness and bookings through authentic storytelling. Within one week, the content I created and managed increased reach by over 4,000%, driving a surge in engagement from both followers and new audiences.
I developed a content strategy that highlighted the lodge’s wildlife experiences, local culture, and sustainability efforts transforming its online presence into one that reflected the adventure and authenticity guests find on-site.
Services Completed: Social Media Strategy, Content Creation (stories, posts, reels, b-roll content), Community Management
Highlights:
* Accounts reached increased 4000% in a 7 day period led by Reels Content
* Accounts reached an increased 3000% in 30 day period 50% Reels Content followed up post content showcasing the effectiveness of Reels Content
Duet Hostel and Restaurant
For Duet Hostel, I created their complete brand suite, defining their visual identity, tone, and creative direction. The work was showcased at a major design conference in Miami, highlighting the hostel’s modern, adventurous personality. On social media, I translated this brand identity into engaging content that attracted travelers seeking both comfort and local experiences.
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