Kutchire Lodge - Social Media Management, Content Creation, Community Management

Year:

2024

At Kutchire Lodge, an eco safari lodge in Malawi, I led a full scale social media strategy focused on growing awareness and bookings through authentic storytelling. Within one week, the content I created and managed increased reach by over 4,000%, driving a surge in engagement from both followers and new audiences.

I developed a content strategy that highlighted the lodge’s wildlife experiences, local culture, and sustainability efforts transforming its online presence into one that reflected the adventure and authenticity guests find on-site.

Services Completed: Social Media Strategy, Content Creation (stories, posts, reels, b-roll content), Community Management
Highlights:
* Accounts reached increased 4000% in a 7 day period led by Reels Content
* Accounts reached an increased 3000% in 30 day period 50% Reels Content followed up post content showcasing the effectiveness of Reels Content